ABOUT ME

Believe that art draws inspiration from life and that the stories of individual experiences can reveal profound ideas that transcend time.

My professional background in media production in China, coupled with my Master's degree in Film from the Savannah College of Art and Design, has made me obsessed with storytelling and its relationship with culture. It also led me to go deeper into strategic planning. As a producer, I am passionate about actively listening to genuine tales and utilizing visual language to explore human values and sustainability. I aspire to be a flexible and responsible collaborator in my profession, offering my talents and exertions to unravel authentic stories.

With my second Master's degree in Luxury and Brand Management, I have acquired a more business-oriented mindset that enables me to contemplate who is the target audience and tailor my production process to their preferences in visual language. This, in turn, allows me to provide a unique "outsider perspective" when devising marketing strategies for the luxury and fashion sectors. Combining my expertise in filming and marketing often culminates in innovative ideas and concepts.

With my art and business background, I have found a sense of purpose and fulfillment as a sustainable artist. By combining my entrepreneurial skills with my creative vision, I've been able to execute projects successfully and make a name for myself in the industry. I've learned that business management plays a crucial role in ensuring the competitiveness and profitability of art, and I strive to stay on top of the latest trends and developments in this area. I also understand the importance of visual communication and storytelling, which can add value, uniqueness, and emotional connection to any business endeavor. By leveraging these skills, I'm confident that I can continue to grow my career and make a positive impact in the world of art and business.

Contact us.

Do you have any questions about my work?

Would you like to collaborate on a project?

Please feel free to get in touch with me today.

luzhengyang-val@outlook.com